Privacy Policy

Thanks for using the Adventure Books website. This policy explains the how, why and what of the information we collect in order to operate our website and provide services to you as customers, site users and mailing list subscribers.

1. Introduction

1.1 In this privacy policy, "we", "us" and "our" refers to Vertebrate Publishing Ltd. For more information about us, see Section 15.

1.2 We are committed to safeguarding the privacy of our website customers and mailing list subscribers.

1.3 This privacy policy applies where we are acting as a data controller with respect to the personal data of our website customers and mailing list subscribers; in other words, where we determine the purposes and means of the processing of that personal data.

1.4 We use cookies on our website. Insofar as those cookies are not strictly necessary for the provision of our website and services, we will ask you to consent to our use of cookies when you first visit our website. See Section 11.

2. How we use your personal data

2.1 In this Section 2 we have set out:

(a) the general categories of personal data that we may process;

(b) the purposes for which we may process personal data; and

2.2 We may process data about your use of our website ("usage data"). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. It is otherwise anonymous and does not include your name or email address. The source of the usage data is Google Analytics. This usage data may be processed for the purposes of analysing the use of the website. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services.

2.3 We may process your account data ("account data"). The account data may include your name and email address. The source of the account data is you. The account data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business.

2.4 We may process information contained in any enquiry you submit to us regarding goods and/or services ("enquiry data"). The enquiry data may be processed for the purposes of answering your specific enquiry and offering, marketing and selling relevant goods and/or services to you in response to your enquiry. We would not contact you with marketing communications beyond this enquiry without your explicit consent. The legal basis for this processing is consent.

2.5 We may process information relating to our customer relationships, including customer contact information ("customer relationship data"). The customer relationship data may include your name and your contact details. The source of the customer relationship data is you. The customer relationship data may be processed for the purposes of managing our relationships with customers, communicating with customers, keeping records of those communications and promoting our products and services to customers via email and print marketing. The legal basis for this processing is our legitimate interests, namely the proper management of our customer relationships.

2.6 We may process information relating to transactions, including purchases of goods and services, that you enter into with us and/or through our website ("transaction data"). The transaction data may include your contact details and the transaction details. The transaction data may be processed for the purpose of supplying the purchased goods and services and keeping proper records of those transactions. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract and our legitimate interests, namely the proper administration of our website and business.

2.7 We may process information that you provide to us for the purpose of subscribing to our email newsletters ("notification data"). The notification data may be processed for the purposes of sending you the relevant newsletters. The legal basis for this processing is consent.

2.8 We may process information contained in or relating to any communication that you send to us ("correspondence data"). The correspondence data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms. The correspondence data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communications with users.

2.9 Please do not supply any other person's personal data to us, unless we prompt you to do so.

3. Providing your personal data to others

3.1 We disclose information relating to transactions on our website to our distributor Central Books Ltd insofar as reasonably necessary for the purposes of fulfilling your order. For further information about how we fulfil our customer orders, please click here.

3.2 We disclose information relating to transactions on our website to Gardners insofar as reasonably necessary for the purposes of fulfilling your order. For further information about how we fulfil our customer orders, please click here.

3.3 We may disclose information relating to your interest in our goods and services to our subcontractor Klaviyo insofar as reasonably necessary for the purposes of sending you our email newsletter. The legal basis for this disclosure is consent. You can update your subscription preferences for our newsletter at any time by clicking the link in the footer of any email newsletter we send you. You can find Klaviyo’s privacy policy here.

3.4 Financial transactions relating to our website are handled by our payment services providers, Shopify and PayPal. We will share transaction data with Shopify or PayPal only to the extent necessary for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds. We do not store or process financial information such as card or payment details in or through our website. You can find PayPal’s privacy policy here. Shopify's privacy policy can be found here.

3.5 Our website is built and maintained by Noovo Creative, and we may disclose your information to them insofar as reasonably necessary for the purposes of maintaining your account, fixing any errors and managing the ongoing functionality of your account and our website.

3.6 In addition to the specific disclosures of personal data set out in this Section 3, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

4. International transfers of your personal data

4.1 In this Section 4, we provide information about the circumstances in which your personal data may be transferred to countries outside the European Economic Area (EEA).

4.2 Klaviyo, the subcontractor for our mailing list, is situated in the United States of America. The European Commission has made an "adequacy decision" with respect to the data protection laws of each of this country. Transfers to this country will be protected by appropriate safeguards: Klaviyo participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework. More information is available in Klaviyo’s privacy policy here.

5. Retaining and deleting personal data

5.1 This Section 5 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.

5.2 Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

5.3 We will retain your personal data as follows:

(a) transaction data will be retained for a period of six years from the end of the last company financial year it relates to.

5.4 In some cases it is not possible for us to specify in advance the periods for which your personal data will be retained. In such cases, we will determine the period of retention based on the following criteria:

(a) the period of retention of your contact details will be determined based on your ongoing consent to receive marketing communications.

5.5 Notwithstanding the other provisions of this Section 5, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

6. Security of personal data

6.1 We will take appropriate technical and organisational precautions to secure your personal data and to prevent the loss, misuse or alteration of your personal data.

6.2 We will store your personal data on secure servers, personal computers and mobile devices, and in secure manual record-keeping systems.

6.3 The following personal data will be stored by us in encrypted form: your name, contact information and password.

6.4 Data relating to your enquiries and financial transactions that is sent from your web browser to our web server, or from our web server to your web browser, will be protected using encryption technology.

6.5 You acknowledge that the transmission of unencrypted (or inadequately encrypted) data over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

6.6 You should ensure that your password is not susceptible to being guessed, whether by a person or a computer program. You are responsible for keeping the password you use for accessing our website confidential and we will not ask you for your password (except when you log in to our website).

7. Amendments

7.1 We may update this policy from time to time by publishing a new version on our website.

8. Your rights

8.1 In this Section 8, we have summarised the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.

8.2 Your principal rights under data protection law are:

(a) the right to access;

(b) the right to rectification;

(d) the right to restrict processing;

(e) the right to object to processing;

(f) the right to data portability;

(g) the right to complain to a supervisory authority; and

(h) the right to withdraw consent.

8.3 You have the right to confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. Providing the rights and freedoms of others are not affected, we will supply to you a copy of your personal data. The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee.

8.4 You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.

8.5 In some circumstances you have the right to the erasure of your personal data without undue delay. Those circumstances include: the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and the personal data have been unlawfully processed. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary: for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defence of legal claims.

8.6 In some circumstances you have the right to restrict the processing of your personal data. Those circumstances are: you contest the accuracy of the personal data; processing is unlawful but you oppose erasure; we no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise or defence of legal claims; and you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal data. However, we will only otherwise process it: with your consent; for the establishment, exercise or defence of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.

8.7 You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for: the performance of a task carried out in the public interest or in the exercise of any official authority vested in us; or the purposes of the legitimate interests pursued by us or by a third party. If you make such an objection, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims.

8.8 You have the right to object to our processing of your personal data for direct marketing purposes (including profiling for direct marketing purposes). If you make such an objection, we will cease to process your personal data for this purpose.

8.9 To the extent that the legal basis for our processing of your personal data is:

(a) consent; or

(b) that the processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract,

and such processing is carried out by automated means, you have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others.

8.10 If you consider that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement.

8.11 To the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.

8.12 You may exercise any of your rights in relation to your personal data by written notice to us in addition to the other methods specified in this Section 9.

9. Third party websites

9.1 Our website includes hyperlinks to, and details of, third party websites.

9.2 We have no control over, and are not responsible for, the privacy policies and practices of third parties.

10. Updating information

10.1 Please let us know if the personal information that we hold about you needs to be corrected or updated.

11. About cookies

11.1 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

12. Cookies that we use

12.1 Whenever you visit our website, we set what is known as a session cookie. This cookie contains a secure temporary token by which the server can associate you with known user records, what you have done thus far, permits logging in, enables shopping cart operations and the like. At no time is directly identifiable data stored on your computer. Session cookies are deleted as soon as you quit the browser (i.e. ending the ‘session’).

12.2 For more information, please contact us through one of the contact methods in Section 15.

13. Cookies used by our service providers

13.1 Our service providers use cookies and those cookies may be stored on your computer when you visit our website.

13.2 We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. These cookies may track things such as how long you spend on the site and the pages that you visit to help us understand how you use the site and ways that we can improve your experience. The information gathered relating to our website is used to create reports about the use of our website. Google's privacy policy is available here.

14. Managing cookies

14.1 Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:

(a) https://support.google.com/chrome/answer/95647?hl=en (Chrome);

(b) https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox);

(d) https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);

(e) https://support.apple.com/et-ee/guide/safari/sfri11471/mac (Safari, Mac); and

(f) https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy (Edge).

14.2 Blocking all cookies will have a negative impact upon the usability of many websites.

15. Our details

15.1 This website is owned and operated by Vertebrate Publishing Ltd.

15.2 We are registered in England and Wales under registration number 4711304, and our registered office is at Omega Court, 352 Cemetery Road, Sheffield, S11 8FT, United Kingdom.

15.3 Our principal place of business is at Omega Court, 352 Cemetery Road, Sheffield, S11 8FT, United Kingdom.

15.4 You can contact us:

(a) by post, to the postal address given above;

(b) using our website contact form;

(d) by email, at info@v-publishing.co.uk

16. Data protection registration

16.1 We are registered as a data controller with the UK Information Commissioner’s Office.

16.2 Our data protection registration number is ZA375742.

(This privacy and cookies policy was last updated on 23 September 2024.)

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